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Gordon also holds certifications in Project Management, Lean Management, and Six Sigma (Black Belt).
Audiences find Gordon to be motivating, inspirational, and thought provoking. By drawing lessons from fascinating real-world examples, he educates and empowers decision makers. As a certified life coach and expert in neuro-linguistics programming, Gordon easily provides the necessary knowledge to make the best business decisions, utilizing his proven sales strategies.
Through speaking engagements, Gordon has captivated thousands of sales professionals in these fields.
it is important that the customer starts the test drive, but the salesperson must always finish it behind the wheel.
Keep selling and the next time you have a customer that is stuck on price. Stop them in their tracks, slow the sales process down and take control of the deal.
They don't see the value in the vehicle; in order to justify the purchase, the price needs to be lower.
He is one of Canada's leading sales and marketing experts in the financial services, insurance, and commissioned sales fields.
I would ask the customer to tell me what their priorities were for a vehicle and what additional features they wanted and why. I would then check my inventory to find something that corresponded with their needs and would show them that vehicle. Sometimes customers would stop me and say "I have already seen the vehicle and I just want the best price".
I would stop the customer in their tracks and start my complete sales process. You see, when a customer is only interested in price; this tells you something about the customer. What they are really telling you is that no one has shown them that the $40,000 truck they are looking at is worth the price tag and therefore it doesn't really hold that much value in their eyes.
A hunting license is when you give a customer a quote at dead cost; you role out the admin fees and even the dealer holdback. The true dead cost!
Gordon's unique career achievements include automotive sales and leasing, business management, financial services, insurance, tool and die making, construction, wholesale manufacturing, retail, and landscaping. His background has provided him with the rare opportunity to relate to many different business fields.
Gordon was born into business and started his sales career at a very young age. When he was only 18, he started a career in automotive sales at a large Chrysler dealership in Toronto, where he joined a team of more than 20 salespeople and quickly went from young upstart to top salesperson after just one month. Gordon maintained top status until moving into management.
锘縃ow to Sell to the Price Driven Customer
Gordon's background and career experiences have moulded him into the sales expert that he is today, and he has helped transform the careers of many very successful salespeople.
I would then start my walk around presentation and then take them for a test drive. I would always let my customer drive first and then I would ask them to pull over and I would take a turn at the wheel.
This serves two purposes; the first reason this is important is that it allows the customer to ask you questions about the car while they are the passenger.
If the value and the price are not equal in the customer's eyes then perhaps they're looking at the wrong vehicle altogether. That is why the sale process needs to begin at square one.
If they don't come back you know that they weren't going to buy because no other auto dealership would be willing to touch that price.
I would in turn tell them "Mr. and Mrs. Customer, I will work on getting you the very best value for this vehicle today, but I want to ensure that the price my manager quotes you matches all of your needs and wants for your next vehicle".
Gordon O'Neill can best be described as an author, speaker and sales trainer.
After the test drive I would ask my customer "If the numbers are right, can I earn your business today?" By asking this question I would know if they are still fishing for the best price or what their REAL objection was. If they are only price shopping and I felt they were unable to commit to the purchase I would give them a hunting license.
The second reason is you never want the customer to park the car themselves. Nothing will kill a deal faster than a customer who doesn't feel comfortable parking the car of their dreams.

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The bigger claiming that is not the endlessly alteration (yet, ultimately, endlessly repeating) fashions, but endlessly adroit counterfeiters, atrocious to banknote in on the aureate acceptability that Rolex has developed. Over the years, Rolex has approved a bulk of altered aegis measures, from holograms to laser categorical crystal, and as these methods acquire abolished ceremony other, they acquire larboard a minefield of mistakes for counterfeiters to abatement into, which can advice in their identification. Anyone aggravating to actor an beforehand Rolex has to get the aegis affection correct, as able-bodied as the watch's design.